KLUFT MATTRESS
With prices ascending upwards of $60,000, a Kluft mattress is a product that is truly beyond luxury. To reach this level of clientele, I crafted a branding and design aesthetic that targeted a customer who demands nothing less than perfection.
In order to capture this customer and justify the price tag, we needed to prove that what goes into one of our mattresses was worth it, all while portraying an aspirational lifestyle that aligned with our upscale clientele.
